Explore Project Topics on: assessing the effect of marketing skills on small and medium entreprise performance

TABLE OF CONTENTS ACKNOWLEDGEMENT DEDICATION APPROVAL DECLARATION . iv TABLE OF CONTENTS v L1ST OF FIGURES ix LIST OF ABBREVIATIONS x ABSTRACT CHAPTER ONE 1 GENERAL INTRODUCTION 1 1.0 Introduction 1 1.1 Background of the Study 1 1.2 Statement of the Problem 3 1.3 Objectives of the study 3 1.3.1 General objective 3 1.3.2 Specific objective 3 1.4... Continue Reading

ABSTRACT This research report comprises five chapters that is to say chapter, chapter two, three, four, and chapter five including the appendices which comprise of the acceptance letter from the organization, and the questionnaires. In chapter one, a clear description of the background of the study, the problem statement, the research objectives,... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY According to Oyedijo, Idris and Aliu (2012), governments world-wide have come to realize that Small BusinessEnterprises (SBEs) contribute enormously to the growth and development of... Continue Reading

ABSTRACT The growth and spread of internet with an extraordinary pace over the last few decades has resulted in its increased use for marketing purpose; this is internet marketing. Internet as a marketing tool provides significant opportunities for companies to seek... Continue Reading

The importance of social media in enhancing positive relationships between customers and business cannot be ignore since they offer new and innovative ways to communicate and network via the internet. Currently, there are various platforms provided by the social media networks such as Facebook, Google plus, LinkedIn, YouTube, Skype, WhatsApp and... Continue Reading

CHAPTER ONE 1.1 ... 1.2   STATEMENT OF PROBLEM Marketing is about identifying and meeting human needs profitably (Kotler and Keller, 2004). Making the right decision about change is not always easy, good marketing is no accident, but a result of careful planning and execution (Kotter and Keller, 2004). The influx of new banks in the later... Continue Reading

ENTERPRISES IN OGOJA LOCAL GOVERNMENT AREA ABSTRACT Nigeria’s economy is characterized by a large number of micro enterprises, and in between lie small and medium enterprises (SMEs). The unique feature of most SMEs is that, they can be easily established since their requirement in terms... Continue Reading

TABLE OF CONTENTS 1.0 INTRODUCTION 1.1 Background of the study 1.2 Statement of problem 1.3 Objective of the study 1.4 Research Hypotheses 1.5 Significance of the study 1.6 Scope and limitation of the study 1.7 Definition of terms 1.8 Organization of the study CHAPETR TWO 2.0 LITERATURE REVIEW CHAPETR THREE 3.0 Research methodology 3.1 sources of... Continue Reading

IN UYO LOCAL GOVERNMENT AREA ABSTRACT Nigeria's economy is characterizedverybylarge numberarelativ of micro enterprises, and in between lie small and medium enterprises (SMEs). The unique feature of most SMEs is that, they can... Continue Reading

Abstract:   This study was carried out to determine the influence of business education skills in promoting Small and Medium Scale Enterprises (SMEs) in North-Western Geopolitical Zone of Nigeria. The study had five specific objectives which aimed at determining: how book-keeping/accounting skills influence the success of SMEs, the ways through... Continue Reading

(A CASE STUDY OF SELECTED CONSTRUCTION COMPANIES IN NIGERIA)   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Historically, Nigeria’s experience of taxation predates the colonial period. The Hausas of Northern Nigeria were paying taxes, though in kind,... Continue Reading

(SMES) IN AGEGE LOCAL GOVERNMENT AREA, LAGOS CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY This chapter distinguishes between socially responsible policies and policies that simply represent sound business practice. Attention to customer... Continue Reading

EFFECT OF CAPITAL ALLOWANCES ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES (A CASE STUDY OF SELECTED CONSTRUCTION COMPANIES IN NIGERIA)   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Historically, Nigeria’s experience of taxation predates the colonial period. The Hausas of Northern Nigeria were paying taxes, though in kind,... Continue Reading

ABSTRACT The central tenet of banking sector consolidation was to develop a strong, reliable and diversified banking sector that is capable of playing effective developmental roles in the economy, such as funding of small and medium scale enterprises and becoming a competent and competitive player in the African regional and global financial... Continue Reading

CHAPTER ONE BACKGROUND OF STUDY There is controversy that small and medium scale business in any country where they operate play important role in the economic growth and development of that country or nation and it improves the quality of life... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Small and Medium Enterprises (SMEs) play a vital role in the development of national economy. Due to their importance and the crucial role they play in economic development and growth of the nation, much attention has been placed on financing of small and medium enterprises, since they are major... Continue Reading

ABSTRACT The central tenet of banking sector consolidation was to develop a strong, reliable and diversified banking sector that is capable of playing effective developmental roles in the economy, such as funding of small and medium scale enterprises and becoming a competent and competitive player in the African regional and global financial... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Small and Medium Enterprises (SMEs) play a vital role in the development of national economy. Due to their importance and the crucial role they play in economic development and growth of the... Continue Reading

ABSTRACT The purpose of the study was to examine the effects of online tax system on the performance of small and medium enterprises in Makindye Division a case study of small and medium enterprises in Ogaba Village. The study was based on three specific objectives; to determine the effect of online tax registration on the performance of small and... Continue Reading

CHAPTER 1 INTRODUCTION 1.1       Background of the Study The business environment has become intensively dynamic and increasingly unpredictable in recent decades and,correspondingly, managing company has become more... Continue Reading

Today businesses are expected to take on additional social responsibilities aside from  maximising profits and shareholders‟ wealth. Pressure from stakeholders have induced the  businesses to espouse sustainable practices that look beyond their economic and legal  requirements but also fulfil social obligations. However, due to their limited... Continue Reading

ABSTRACT The government of Uganda through the ministry of finance, and Uganda revenue authority, has made tremendous efforts to support the growth of small and medium enterprises by creating enabling environment through establishing appropriate legal and regulatory procedures, and continuous education and sensitization of the business owners about... Continue Reading

EFFECTIVENESS OF TRADE EXHIBITIONAS A MARKETING TOOL IN SMALL & MEDIUM SCALE ENTREPRENEURSHIP CHAPTER ONE INTRODUCTION 1.0   Background to the Study The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial... Continue Reading

CHAPTER ONE 1.0   INTRODUCTION The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain. The first significant trade fair in Nigeria was held in 1960 to add glamour to Nigeria... Continue Reading

TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1       Background to the Study 1.2       Statement of Problem 1.3       Objective of the Study 1.4       Research Question 1.5       Statement of the Hypothesis 1.6       Scope of the Study 1.7       Definition of Terms 1.8       Justification of the study... Continue Reading

ABSTRACT The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterprises (SMEs) was purposively selected in in Lagos Metropolis. The study made use of primary... Continue Reading

TABLE OF CONTENTS DECLARATION ..... ................. ....... ............ ........... ...... ................. ........ ....... ........ ... i APPROVAL ... .. ..................................................... ...... ........... ... ... ... .................. .. .. ii DEDICATION .... ... .... ... .... .............................. ........ Continue Reading

ABSTRACT The major purpose of this study was to determine the extent of utilization of marketing mix as a strategy by small and medium enterprises (SMEs) for business growth in Enugu State. Four research questions were answered and four null hypotheses were tested at 0.05 level of significance. The population for the study consisted of 448... Continue Reading

ABSTRACT The research study seeks to examine the effects of cedi depreciation on the activities of  small scale businesses in the country. The aim of the research is to examine the impact of  cedi depreciation on imports, income, size and the growth and performance of the small  scale industries. In addition the research work aims at finding... Continue Reading

The purpose of this study was to investigate the effects of micro-finance funding on the performance of small and medium enterprises within Nakuru town. More specifically, the study sought to analyze the effect of MFI’s cost of credit on the performance of SMEs, to determine the effect of non-repayment of MFI’s loans on the performance of SMEs... Continue Reading