Explore Project Topics on: significance of marketing research in the development of a new product

ABSTRACT The main purpose of this thesis is to examine the significance of new product development in a competitive environment. In view of this a very popular organization shall be used the Lubcon Ltd.  So because new product development is a key or a major factors to profit maximization in an organization existing in a newly innovated replace... Continue Reading

CHAPTER ONE 1.0      INTRODUCTION 1.1   BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. In other to ensure future success in the market companies invest in marketing research on New Product Development (NPD). Sometimes, most marketing... Continue Reading

(A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC) ABSTRACT The research work focused on 'the contribution of marketing research for new product development'. Discussing fully marketing research and new product development, its... Continue Reading

ABSTRACT This research work is on role of marketing research, planning and development of a new product, a case study of Nigeria Bottling Company Plc, Benin City. Marketing research is not a substitute for management decision. It is a tool for making better decision. This work starts with the introduction of the subject matter, research questions,... Continue Reading

ABSTRACT The purpose for this research is to establish the relationship between marketing research and new product development (NPD) of Mukwano Group of Companies. The research was guided by the following three objectives; to establish the extent to which marketing research contributes to new product development of Mukwano group of companies; to... Continue Reading

Abstract This project is aimed to examine the importance of marketing research to new product development. The project is make concerned with specific kind of marketing research to adopt in developing of a product in an organization. Chapter one deals with introduction of the study, the need of marketing research in an organization. The objective... Continue Reading

Abstract This project is aimed to examine the importance of marketing research to new product development. The project is make concerned with specific kind of marketing research to adopt in developing of a product in an organization. Chapter one deals with introduction of the study, the need of marketing research in an organization. The objective... Continue Reading

TABLE OF CONTENTS CHAPTER ONE 1.1Introduction 1.2Statement of the Problem 1.3Aims and objectives of the Study 1.4Significance of the Study 1.5Scope of the Study 1.6Limitation of the Study CHAPTER TWO LITERATURE REVIEW 2.1 Concept of New Product 2.2 Process of New Product Development 2.3 Rationale for New Product Development 2.4 Concept of... Continue Reading

ABSTRACT  Research has become an important dimension of marketing. A country like Japan, noted for its technological feats and superior quality products, has attained its position through research. In Japan marketing research has been out in the forefront of business operations. But in Nigeria, the story is different. Most organizations in the... Continue Reading

ABSTRACT Research has become an important dimension of marketing. A country like Japan, noted for its technological feats and superior quality products, has attained its position through research. In Japan marketing research has been out in the forefront of business operations. But in Nigeria, the story is different. Most organizations in the... Continue Reading

CHAPTER ONE 1.1      INTRODUCTION The fact that changes is inevitable in taste; style and desire for new things bring out the underlying factor of the need of continuous research in a product the result of product research is now being used in developing new products and modifying existing ones to ensure that the overall objectives of the... Continue Reading

                   CHAPTER ONE 1.0    Introduction 1.1    Background of the Essay Product is the most important in the marketing mix around which other activities resolved (the rest of the element), by a firm product, this means anything that can be offered to... Continue Reading

CHAPTER ONE 1.0   INTRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features developing strategies to persuade them to buy and finally enhancing their satisfaction with purchase, marketing management includes... Continue Reading

A CASE STUDY OF NIGERIAN BREWRIES PLC, ABA ABSTRACT This research is intended to apprise the development and marketing of a new product as company life wire by Nigerian Breweries Plc, Aba. This project has been divided into five chapters .chapter one deals with the background of... Continue Reading

ABSTRACT The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both the service industries and government at large to enact policies that will help in boosting the... Continue Reading

ABSTRACT In the history of marketing, customers/ consumers are the main subject. Marketing information system is that which firms used to identify their customer’s needs and go satisfy them profitably. This research work made to understanding... Continue Reading

ABSTRACT This work is based on finding out impact marketing research in marketing of soft drinks in 7up bottling company. Chapter one which is the introduction revealed the background of the study, statement of the problem... Continue Reading

PROPOSAL The primary aims of it is research is to take a deep look on how branding and packaging as tools for product differentiation in the marketing of consumer product in Nigeria. Branding is a name, symbol, sign given to a product in order to differentiate from other manufactures products in the market. Packaging is defined as group of... Continue Reading

A CASE STUDY OF NNPC ENUGU AND PORT-HARCOURT ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s... Continue Reading

ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to form the study sample. The 83 members of the study sample were given 83 copies of... Continue Reading

SMALL AND MEDIUM SCALE ENTERPRISE (SMES) ABSTRACT Albeit, small and medium scale enterprise (SMES); as economic and industrial stanchions for any nation inclined towards meaningful and revolution is fast gaining attention, its development and management... Continue Reading

ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos.   Current, NASCO household products are market leaders in most... Continue Reading

ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos.   Current, NASCO household products are market leaders in most... Continue Reading

ABSTRACT This project investigates the factors that must be considered during the . Personal interviews were conducted with academics in order to identify the content, functions, appearance and value of a marketing research. In this project I will be written a full report on the application of ICT on the... Continue Reading

ABSTRACT This project investigates the factors that must be considered during the . Personal interviews were conducted with academics in order to identify the content, functions, appearance and value of a marketing research. In this project I will be written a full report on the application of ICT on the... Continue Reading

ABSTRACT This project investigates the factors that must be considered during the . Personal interviews were conducted with academics in order to identify the content, functions, appearance and value of a marketing research. In this project I will be written a full report on the application of ICT on the... Continue Reading

ABSTRACT This project investigates the factors that must be considered during the . Personal interviews were conducted with academics in order to identify the content, functions, appearance and value of a marketing research. In this project I will be written a full report on the application of ICT on the... Continue Reading

PROFITABILITY IN SERVICE INDUSTRY (A CASE STUDY OF NICON INSURANCE COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY The basic reason for this study is to examine Marketing Research as a tool for increased profitability in service industry taking NICON Insurance Company Limited... Continue Reading

ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. This study focused on marketing research in service industry, in order to carryout the study, the following objectives amongst others... Continue Reading

ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria.  Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to form the study sample.  The 83 members of the study sample were given 83... Continue Reading