Explore Project Topics on: THE APPLICATION OF ELECTRONIC MARKETING IN THE BANKING SERVICE (A CASE STUDY OF FIDELITY BANK ABA

(A CASE STUDY OF FIDELITY BANK ABA) ABSTRACT The evolution of marketing, made us to understand it has been from the days of our ancestors and as such continue its growth. The reason that marketers are left working overtime daily created a belief that marketing activities may not grow... Continue Reading

(A CASE STUDY OF FIDELITY BANK ABA) ABSTRACT The evolution of marketing, made us to understand it has been from the days of our ancestors and as such continue its growth. The reason that marketers are left working overtime daily created a belief that marketing activities may not grow... Continue Reading

(A CASE STUDY OF FIDELITY BANK ABA) ABSTRACT The evolution of marketing, made us to understand it has been from the days of our ancestors and as such continue its growth. The reason that marketers are left working overtime daily created a belief that marketing activities may not grow... Continue Reading

ABSTRACT  Banks are established to make profits. The customers or is it as a result of the service provided by these banks.   It is the aim at this research to find out if banks apply the marketing concept. Is customer’s satisfaction what these banks attain to achieve. This research work has three chapters.  Chapter one contains a general... Continue Reading

EFFECTIVE APPLICATION OF MARKETING CONCEPT IN BANK SERVICE (A CASE STUDY OF COMMERCIAL BANK IN ENUGU) ABSTRACT Banks are established to make profits. The customers or is it as a result of the service provided by these banks. It is the aim at this research to find out if banks apply the marketing concept. Is customer’s satisfaction what these... Continue Reading

ABSTRACT Banks are established to make profits. The customers or is it as a result of the service provided by these banks. It is the aim at this research to find out if banks apply the marketing concept. Is customer’s satisfaction what these banks attain to achieve. This research work has three chapters. Chapter one contains a general discussion... Continue Reading

ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept. The customers and personnel of Bank surveyed in the study. The research instrument used for data collection were mainly questionnaires and interview guide. Data collected were organized and analysed by putting them into... Continue Reading

ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept.  The customers and personnel of Bank surveyed in the study. The research instrument used for data collection were mainly questionnaires and interview guide.  Data collected were organized and analysed by putting them into... Continue Reading

MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE INDUSTRIES (A CASE STUDY OF BROAD BANK NIGERIA LIMITED) ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept. The customers and personnel of Bank surveyed in the study. The research instrument used for data collection were... Continue Reading

ABSTRACT  The primary objective of this research work is to carry out proper investigation on “the application of marketing concept in commercial banking and its effectiveness in consumer satisfaction†at Guaranty Trust Bank Murtala Muhammed Square Branch Kaduna. To highlight the result of the investigation of the subject matter.... Continue Reading

ABSTRACT The primary objective of this research work is to carry out proper investigation on “the application of marketing concept in commercial banking and its effectiveness in consumer satisfaction” at Guaranty Trust Bank Murtala Muhammed Square Branch Kaduna. To highlight the result of the investigation of the subject matter.... Continue Reading

ABSTRACT Why are banks established? Actually banks are established to make profit. Are these profit made at the expenses of the customers? Or is it as a result of the services provided by these banks? It the aim of this research work to find out if banks apply the marketing concepts. Is customers satisfaction what these banks attain to achieves.... Continue Reading

 ABSTRACT Why are banks established? Actually banks are established to make profit.  Are these profit made at the expenses of the customers? Or is it as a result of the services provided by these banks? It the aim of this research work to find out if banks apply the marketing concepts.  Is customers satisfaction what these banks attain to... Continue Reading

ABSTRACT Why are banks established? Actually banks are established to make profit.  Are these profit made at the expenses of the customers? Or is it as a result of the services provided by these banks? It the aim of this research work to find out if banks apply the marketing concepts.  Is customers satisfaction what these banks attain to... Continue Reading

ABSTRACT This study Examined the role of product management in the marketing of bank service. Some of the objectives of this study were. 1.To find out the difficulties environment in the process of product management in first bank and 2.To determine, if the management of the bank product leads to increase product quality 3.To offer possible... Continue Reading

ABSTRACT  This study Examined the role of product management in  the marketing of bank service.  Some of the objectives of this study were. 1.To find out the difficulties environment in the process of product management in first bank and  2.To determine, if the management of the bank  product leads to increase product quality  3.To offer... Continue Reading

BACKGROUND TO THE STUDY  Marketing is the process by which companies determines what product and services may be of interest to customers, and the strategy to use in sales, communication and business development. Kotler and Armstrong (2000) see marketing as “a social and managerial process by which individuals and groups obtain what they need... Continue Reading

BACKGROUND TO THE STUDY Marketing is the process by which companies determines what product and services may be of interest to customers, and the strategy to use in sales, communication and business development. Kotler and Armstrong (2000) see marketing as “a social and managerial process by which individuals and groups obtain what they need and... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Marketing is the process by which companies determines what product and services may be of interest to customers, and the strategy to use in sales, communication and business development.... Continue Reading

The purpose of this research was to find out the relationship between electronic banking and service delivery among Centenary Bank in Kampala-Uganda. The study was guided by three objectives, that included determining the i) the extent of electronic banking among Centenary Bank in Kampala-Uganda; ii) the level of service delivery among Centenary... Continue Reading

ABSTRACT Banks are established to make profits. The customers or is it as a result of the service provided by these banks. It is the aim at this research to find out if banks apply the marketing concept. Is customer’s satisfaction what these banks attain to achieve. This research work has three chapters. Chapter one contains a general discussion... Continue Reading

ABSTRACT  Banks are established to make profits. The customers or is it as a result of the service provided by these banks.   It is the aim at this research to find out if banks apply the marketing concept. Is customer’s satisfaction what these banks attain to achieve. This research work has three chapters.  Chapter one contains a general... Continue Reading

ABSTRACT This study focused on application of marketing concept in service industry (a case study of snow- whit lawn dry and dry cleaning services. To carry out he research work some of the find  out the problem faced by the from in marketing their service. -it ascertain the possibility of applying the marketing concept in service marketing. -To... Continue Reading

ABSTRACT This study focused on application of marketing concept in service industry (a case study of snow- whit lawn dry and dry cleaning services. To carry out he research work some of the find out the problem faced by the from in marketing their service. -it ascertain the possibility of applying the marketing concept in service marketing. -To... Continue Reading

ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading

ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading

ABSTRACT   This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading

ABSTRACT The study intended to establish the relationship between 'Electronic Banking and Service Delivery in Orient Bank Limited, Kampala, Uganda'. The findings indicated that majority of respondents were male (68%) in the age bracket of 20-39 years (46%), most of respondents (3 7%) were Bachelor holders, a large number of the respondents in... Continue Reading

ABSTRACT  With the transformation of the banking sub – sector from seller market and its aim chair banking marketing, the environment naturally become very competitive in the light of the above banks required efficient customer satisfaction to survive in the industry  This work therefore, focused on how application of marketing strategies can... Continue Reading

ABSTRACT With the transformation of the banking sub – sector from seller market and its aim chair banking marketing, the environment naturally become very competitive in the light of the above banks required efficient customer satisfaction to survive in the industry This work therefore, focused on how application of marketing strategies can help... Continue Reading