Explore Project Topics on: impact of promotional strategy on marketing of life assurance business in nigeria

MARKETING OF LIFE ASSURANCE POLICIES IN NIGERIA (A STUDY OF LEADWAY ASSURANCE PLC ENUGU) ABSTRACT In Nigeria the issue of taking life assurance policy has been neglected in the sense that at this presence time, it is estimated that not up to two percent (2%) of Nigerians own life assurance policies due to poor education and inappropriate marketing... Continue Reading

(A STUDY OF LEADWAY ASSURANCE  PLC ENUGU) ABSTRACT In Nigeria the issue of taking life assurance policy has been neglected in the sense that at this presence time, it is estimated that not up to two percent (2%) of Nigerians own life assurance policies due to poor education and inappropriate... Continue Reading

1.1 INTRODUCTION In Nigeria, the issue of taking life assurance has been neglected, in the sense that at this present time, it is estimated that not up to two percent of Nigerians own life assurance policies. For this fact, the benefits and roles life assurance plays in this country is being viewed from a very cooked point thereby making it... Continue Reading

1.1 INTRODUCTION In Nigeria, the issue of taking life assurance has been neglected, in the sense that at this present time, it is estimated that not up to two percent of Nigerians own life assurance policies. For this fact, the benefits and roles life assurance plays in this country is being viewed from a very cooked point thereby making it... Continue Reading

ABSTRACT This research work, the researcher examined the problems and prospects of marketing of life assurance policies in Nigeria. The information for the study was collected using primary and secondary methods of data collection. For the primary data collection,... Continue Reading

ABSTRACT It is common to see reports of business failing than business succeeding. Almost always, the failure or success of a business can be attributed to its management. When a business is mismanaged, it will lead to liquidation, the company will... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 Background to the study Nwite (2015) classified insurance companies as contract made by a company or society to provide a guarantee of compensation for loss, damage, illness, death, etc. In return for regular payment. Further, he postulated that insurance is a legal contract between... Continue Reading

ABSTRACT Marketing strategies have been the effective tools available for organization in achieving the marketing goals and objectives. It serves as a determinant for a product movement along the product life cycle curve (Product Life Cycle ). Telecommunication industries is not left out, an attempts is made to evaluate the extend to which the... Continue Reading

ABSTRACT Marketing strategies have been the effective tools available for organization in achieving the marketing goals and objectives. It serves as a determinant for a product movement along the product life cycle curve (Product Life Cycle ). Telecommunication industries is not left out, an attempts is made to evaluate the extend to which the... Continue Reading

ABSTRACT The purpose at this research is concerned on the impact of the government policies in regulating the activities of insurance companies operating in Nigeria. The government responsibility to supervise, regulate and control the activities of insurance companies and intermediaries is to protect the interest of the insuring public and to save... Continue Reading

ABSTRACT Insurance is one of the key sectors in the economic development of Nigeria. The insurance market is made up of sellers of the insurance products that are, the insurance companies who provide covers for various risks and the intermediaries namely insurance agents and brokers. Life assurance contracts are usually for much longer periods.... Continue Reading

(A CASE STUDY OF UNION ASSURANCE LIMITED) CHAPTER ONE INTRODUCTION 1.1     Background Of The Study It is common to report of business failing than business succeeding almost always, the failure or success of a business can be attributed to its management. When a business is... Continue Reading

ABSTRACT Insurance is one of the key sectors in the economic development of Nigeria. The insurance market is made up of sellers of the insurance products that are, the insurance companies who provide covers for various risks and the intermediaries namely insurance agents and brokers. Life assurance contracts are usually for much longer periods.... Continue Reading

ABSTRACT This research report examines the goal of effective management of life assurance product in Nigeria insurance industry; focusing specifically the Leadway Assurance Plc. The objectives of the study were identified which includes to know the important benefits of life assurance business in Nigerian economy; to evaluate claims procedures in... Continue Reading

It is common to see reports of business failing than business succeeding. Almost always, the failure or success of a business can be attributed to its management. When a business is mismanaged, it will lead to liquidation, the company will... Continue Reading

PROPOSAL INTRODUCTION This project, work is intended to deal with the application of promotional strategy to marketing and its contributions to achievement of organization goals with particular focus on the Nigerian hotel industry (wing Kwara hotel as a case study). Attempts will be made to discuss certain vital elements in marketing known as the... Continue Reading

R     ABSTRACT The study examines promotional strategies of Mr. Biggs Kaduna branch and its impact on sales. To this end the following research questions guided the study: To what extent are Mr. Biggs fast food outlets in Kaduna metropolis using promotional... Continue Reading

ABSTRACT There is considerable unexploited potential for insurance in Nigeria due to the lack of confidence based on years of negative experiences in the sector.  On the other hand, consciousness of Nigerians couple with the non-existence of social security system is encouraging factors for life insurance growth.  The research topic is... Continue Reading

ABSTRACT There is considerable unexploited potential for insurance in Nigeria due to the lack of confidence based on years of negative experiences in the sector.  On the other hand, consciousness of Nigerians couple with the non-existence of social security system is encouraging factors for life insurance growth.  The research topic is... Continue Reading

Life assurance is a plan that ensures families and other beneficiaries are financially secure especially after death of the bread winner. The life assurance sector in Kenya has been striving to improve its performance in order to improve the overall livelihood of Kenyans. Despite these efforts, not much has been achieved with the country posting... Continue Reading

ABSTRACT The major purpose of this study was to determine the extent of utilization of marketing mix as a strategy by small and medium enterprises (SMEs) for business growth in Enugu State. Four research questions were answered and four null hypotheses were tested at 0.05 level of significance. The population for the study consisted of 448... Continue Reading

ABSTRACT  The study set out to assess compensation and employee motivation in Pan Africn i.i !e Assurance Limited Kenya. It was guided by a number of objectives which were; to a:,scs; the effect of benefit on motivation of employees at Pan Africa Life Assurance Limited, to exarnine the effect of pay on motivation of employees in Pan Africa Life... Continue Reading

ABSTRACT A close look at the Nigeria insurance market indicate that the sale and purchase of term, assurance policy is declining.  And this decline was assumed an unpro-portinate dimension since the Nigerian’s independence in 1969, hence it calls for urgent attention. This research therefore is intended to provide empirically both the... Continue Reading

PROPOSAL INTRODUCTION This project, work is intended to deal with the application of promotional strategy to marketing and its contributions to achievement of organization goals with particular focus on the Nigerian hotel industry (wing Kwara hotel as a case study). Attempts will be made to discuss certain vital elements in marketing known as the... Continue Reading

TABLE OF CONTENTS Title Approval Dedication Acknowledgement Table of content Abstract (proposal) CHAPTER ONE 1.0       Introduction 1.1       Aims and objectives of the study 1.2       Statement of research problems 1.3       Significance of study 1.4       Scope of the study 1.5       Limitation of study 1.6... Continue Reading

ABSTRACT Banks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks. This study attempts to highlight those key factors that different banks managements will consider in their choice of branch locations and customers preferences for their choice of banks... Continue Reading

ABSTRACT Modern Marketing companies are increasing recognizing the value of an effective communication and promotion programme for their public. This includes beverage industries. Their product encompasses vegetable commodities that significantly affect our life’s. However, this product dealt on the “the impact of promotional activities on the... Continue Reading

ABSTRACT The challenges of measuring marketing strategy in relation to productivity  has been inadequately address by previous researches and marketing text in Nigeria. Hence this  study examines the effect of marketing strategy of  First Bank. Out of the total population of first bank, Kaduna main branch with a staff strength of 135 persons... Continue Reading

(A Case Study of O.K Foods Nigeria Limited) ABSTRACT In recent times, priority has been to marketing strategies in any business organization, in order for the firm to have or acquire the market share targeted and eventually having success. The need for this study... Continue Reading