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THE IMPACT OF PRODUCT ADVERTISING ON SALES VOLUME OF CONSUMERS (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER, ENUGU) ABSTRACT That product advertising has a high significant on the impact of product advertising on sales volume of consumer. This view was attested to by 75% of the respondents used by the researcher for this study. This... Continue Reading
ABSTRACT  In this study “Evaluation of the Impact of Advertising on Volume of Sales” all effort was geared towards examining or determining the capability of advertising through the medium of Mass Communication to impact positively on the volume of product sales. Relationship between / among the variables in this study such as educational... Continue Reading
ABSTRACT In this study “Evaluation of the Impact of Advertising on Volume of Sales” all effort was geared towards examining or determining the capability of advertising through the medium of Mass Communication to impact positively on the volume of product sales. Relationship between / among the variables in this study such as educational... Continue Reading
PROPOSAL The impact of advertising in an organization can never be over emphasized to the fact that it denotes the medium of awareness creation for the target audience (consumer). Advertising according to G.B. gills is “a non-personal communication directed at target audience through various communications in order to present and promote... Continue Reading
ABSTRACT This project is aimed at looking into “The Impact of Advertising on the Sales volume of Chicken Foods Industries Limited (CFIL). The primary aim is to show the effect of advertising on the sales volume of the product whereby creating awareness for the existing product. The Primary and Secondary Data were collected from various sources;... Continue Reading
ABSTRACT This project is aimed at looking into “The Impact of Advertising on the Sales volume of Chicken Foods Industries Limited (CFIL). The primary aim is to show the effect of advertising on the sales volume of the product whereby creating awareness for the existing product. The Primary and Secondary Data were collected from various sources;... Continue Reading
  ABSTRACT This research work is on the effect of advertising and sales promotion on sales volume. It is aimed to provide the opportunity of determining the effect of advertising and sales promotion in the affairs of Nigeria Breweries Plc. And by extension in that of the beer industry in Nigeria. Advertising and sales promotion are very important... Continue Reading
Abstract This project examines the  Impact of television advertising  in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have... Continue Reading
Abstract This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly... Continue Reading
Abstract This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly... Continue Reading
Abstract This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly... Continue Reading
Abstract This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly... Continue Reading
ABSTRACT The study was to establish the effects of advertising on sales volume it was guided by a number of objectives which were; to examine the features of a good advertisement. to determine factors affecting sales volume and to determine ways to improve sales. With telecommunication networks being so many, Zain limited had to explore the market... Continue Reading
CHAPTER ONE 1.0     Introduction Advertising is any paid form of non-personal communication about an organization or its product to a target audience through a mass/broadcast medium by an identified sponsor. It should be observed that for any promotional activity to be called... Continue Reading
ABSTRACT This research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project was picked from different manufacturing companies of Nestle Food PLC; Cadbury PLC and Cocoa Industry Ltd with their specific products Milo, Bournvita and Vitalo. In the first chapter,... Continue Reading
ABSTRACT  This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies.  The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies.  The researcher used the survey research design to execute this study.  The population... Continue Reading
ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by... Continue Reading
ABSTRACT The project comprises of five chapters The first chapter comprises of the introduction, Background of the study, Statement of the problem, Research question, Purpose of the study, scope of the study, Limitation of the study, Need and significance of the study. The second chapter comprises of the literature review of advertising, History... Continue Reading
TABLE OF CONTENTS DECLARATION ........................................................................................................................... i APPROVAL .................................................................................................................................. ii DEDICATION... Continue Reading
ABSTRACT This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis.  The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its... Continue Reading
ABSTRACT This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis. The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its... Continue Reading
ABSTRACT The Study a at Inventory management and sales volume with the objectives of the study including; establishing the importance of inventory management, examining the factors affecting sales volume and finding out the relationship between inventory management and sales volume in SMEs. The researcher used a quantitative cross-sectional... Continue Reading
ABSTRACT This research work aims at examining the distribution systems of Dangote Flour Mills Plc.-Kano office. From the channels it employs to strategies in logistics and to evaluate how effective they are in achieving set down goals and objectives. This project will help to show the effect of inefficient distribution system to both distributors... Continue Reading
ABSTRACT The project work deals with the impact of personal selling on the sales volume of an organisation and an attempt is made to have an insight into Unilever Nigeria Plc Kaduna branch. The study centers on finding out the extent which the tool has a positive effect on sales volume of the organisation. The personal selling effort is responded... Continue Reading
ABSTRACT This research work aims at examining the distribution systems of Dangote Flour Mills Plc.-Kano office. From the channels it employs to strategies in logistics and to evaluate how effective they are in achieving set down goals and objectives. This project will help to show the effect of inefficient distribution system to both distributors... Continue Reading
ABSTRACT The project work deals with the impact of personal selling on the sales volume of an organisation and an attempt is made to have an insight into Unilever Nigeria Plc Kaduna branch. The study centers on finding out the extent which the tool has a positive effect on sales volume of the organisation. The personal selling effort is responded... Continue Reading
                  CHAPTER ONE 1.1      INTRODUCTION Companies that fail to develop new products are putting themselves at great risk. Risk of poor sales volume, space out of market into a small cubicle of not completely put out by competitors of the same product development... Continue Reading
ABSTRACT The study examined the impact of new product development on sales volume in Peugeot Automobile Nigeria Limited, Kaduna. The objective of the study is to examine how new product development on sales volume are being carried out by Peugeot Automobile Nigeria Plc, Kaduna. The survey research method would be adopted in this research. The... Continue Reading
ABSTRACT This study aimed at the impact of supervision of salesmen on a sales volume a case study of Eternit Nigeria Plc, Sapele. Supervision is a functional problem in most organizations, because most workers do not want to be controlled or supervised. The problem such as lateness to work, absence from duty, laziness of workers and pride hinder... Continue Reading
ABSTRACT The study examined the impact of new product development on sales volume in Peugeot Automobile Nigeria Limited, Kaduna. The objective of the study is to examine how new product development on sales volume are being carried out by Peugeot Automobile Nigeria Plc, Kaduna. The survey research method would be adopted in this research. The... Continue Reading