Explore Project Topics on: marketing of banking service in Nigeria a Case study of first bank plc

ABSTRACT   This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading

ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading

ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading

ABSTRACT This study Examined the role of product management in the marketing of bank service. Some of the objectives of this study were. 1.To find out the difficulties environment in the process of product management in first bank and 2.To determine, if the management of the bank product leads to increase product quality 3.To offer possible... Continue Reading

ABSTRACT  This study Examined the role of product management in  the marketing of bank service.  Some of the objectives of this study were. 1.To find out the difficulties environment in the process of product management in first bank and  2.To determine, if the management of the bank  product leads to increase product quality  3.To offer... Continue Reading

ABSTRACT This study – investigated the marketing of banking services with it problems and prospects within the socio-economic environment Bank of Nigeria (Plc) as a case study. The main purpose was to find out the effectiveness of the marketing of banking services as it affects the bank itself and the banking industry, the customers welfare... Continue Reading

ABSTRACT This study – investigated the marketing of banking services with it problems and prospects within the socio-economic environment Bank of Nigeria (Plc) as a case study. The main purpose was to find out the effectiveness of the marketing of banking services as it affects the bank itself and the banking industry, the customers welfare and... Continue Reading

ABSTRACT This study – investigated the marketing of banking services with it problems and prospects within the socio-economic environment Bank of Nigeria (Plc) as a case study. The main purpose was to find out the effectiveness of the marketing of banking services as it affects the bank itself and the banking industry, the customers welfare and... Continue Reading

THE MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK OF NIGERIA PLS) ABSTRACT This study – investigated the marketing of banking services with it problems and prospects within the socio-economic environment Bank of Nigeria (Plc) as a case study. The main purpose was to find out the effectiveness of the marketing of banking services as... Continue Reading

TABLE OF CONTENTS   Title page   Certification   Dedication   Acknowledgement Table of contents   CHAPTER ONE   Introduction Statement of problem Research question Objective of the study Research hypothesis   Significance / justification of the study Scope and limitation of the study Definition of the key term Organization plan of the study... Continue Reading

ABSTRRACT The banking sector in Nigeria is in a state of rapid change. The nature and rate of change is a function of local market competitive circumstance as well as willingness to change traditional behavior management of bank in Nigeria being tested by deregulation interest competition, New technology and the introduction of new products . ... Continue Reading

MARKETING OF BANKING SERVICES IN NIGERIA A CASE STUDY OF THE UNITED BANK FOR AFRICAN PLC (UBA) ABSTRACT The banking sector in Nigeria is in a state of rapid change. The nature and rate of change is a function of local market competitive circumstance as well as willingness to change traditional behavior management of bank in Nigeria being tested by... Continue Reading

ABSTRRACT The banking sector in Nigeria is in a state of rapid change. The nature and rate of change is a function of local market competitive circumstance as well as willingness to change traditional behavior management of bank in Nigeria being tested by deregulation interest competition, New technology and the introduction of new products . This... Continue Reading

ABSTRACT The project addressed itself with the evaluation of impact of universal banking concept in the financial service delivery of Nigeria with emphasis of first bank of Nigeria Plc. Both primary and secondary data were collected to solve the research problem. The population of study comprised of the personnel of first bank of Nigeria,... Continue Reading

ABSTRACT The project addressed itself with the evaluation of impact of universal banking concept in the financial service delivery of Nigeria with emphasis of first bank of Nigeria Plc. Both primary and secondary data were collected to solve the research problem. The population of study comprised of the personnel of first bank of Nigeria,... Continue Reading

ABSTRACT Banks are established to make profits. The customers or is it as a result of the service provided by these banks. It is the aim at this research to find out if banks apply the marketing concept. Is customer’s satisfaction what these banks attain to achieve. This research work has three chapters. Chapter one contains a general discussion... Continue Reading

ABSTRACT  Banks are established to make profits. The customers or is it as a result of the service provided by these banks.   It is the aim at this research to find out if banks apply the marketing concept. Is customer’s satisfaction what these banks attain to achieve. This research work has three chapters.  Chapter one contains a general... Continue Reading

EFFECTIVE APPLICATION OF MARKETING CONCEPT IN BANK SERVICE (A CASE STUDY OF COMMERCIAL BANK IN ENUGU) ABSTRACT Banks are established to make profits. The customers or is it as a result of the service provided by these banks. It is the aim at this research to find out if banks apply the marketing concept. Is customer’s satisfaction what these... Continue Reading

ABSTRACT The Nigeria banking sector has undergone tremendous competition since the introduction of the Structural Adjustment Programme (SAP) on 1st of July, 1986, which has led to stiff competition in the industry. Marketing strategies is a written plan, usually comprehensive describing all activities involved in a particular marketing objective... Continue Reading

PROPOSAL DEPOSITS MOBILIZATION THROUGH MARKETING OF BANKING SERVICES Deposit mobilization is the bedrock of the present and future growth of all banks and marketing has been on essential element in the management of modern banking in Nigeria. In purpose of this study is to examine the growth of banking services and to analysis the marketing effect... Continue Reading

ABSTRACT  The Nigeria banking sector has undergone tremendous competition since the introduction of the Structural Adjustment Programme (SAP) on 1st of July, 1986, which has led to stiff competition in the industry.  Marketing strategies is a written plan, usually comprehensive describing all activities involved in a particular marketing... Continue Reading

MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE INDUSTRIES (A CASE STUDY OF BROAD BANK NIGERIA LIMITED) ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept. The customers and personnel of Bank surveyed in the study. The research instrument used for data collection were... Continue Reading

ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept.  The customers and personnel of Bank surveyed in the study. The research instrument used for data collection were mainly questionnaires and interview guide.  Data collected were organized and analysed by putting them into... Continue Reading

ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept. The customers and personnel of Bank surveyed in the study. The research instrument used for data collection were mainly questionnaires and interview guide. Data collected were organized and analysed by putting them into... Continue Reading

ABSTRACTS Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks? It is as a result of this research work to find out of banks and financial services can be marketable. Is customer satisfaction what these banks attain to achieve. This research work has five... Continue Reading

MARKETING OF BANKING AND FINANCIAL SERVICE (A CASE STUDY OF LEADWAY ASSURANCE COMPANY LIMITED) ABSTRACTS Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks? It is as a result of this research work to find out of banks and financial services can be... Continue Reading

ABSTRACTS Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks? It is as a result of this research work to find out of banks and financial services can be marketable. Is customer satisfaction what these banks attain to achieve. This research work has five... Continue Reading

ABSTRACT The project addressed itself with the evaluation of impact of universal banking concept in the financial service delivery of Nigeria with emphasis of first bank of Nigeria plc. Both primary and secondary data were collected to solve the research problem. The population of study comprised of the personnel of first bank of Nigeria,... Continue Reading

ABSTRACT The project addressed itself with the evaluation of impact of universal banking concept in the financial service delivery of Nigeria with emphasis of first bank of Nigeria plc. Both primary and secondary data were collected to solve the research problem. The population of study comprised of the personnel of first bank of Nigeria,... Continue Reading

THE RELEVANCE OF MARKING IN BANKING INDUSTRY IN NIGERIA (A CASE STUDY OF UNION BANK PLC, IDAH BRANCH KOGI STATE) ABSTRACT This project work examined the relevance of Marketing in Banking service in Nigeria (a case study of Union Bank plc, Idah branch Kogi State). The aim of the researcher is to bring to light problems faced by the sector in... Continue Reading