Explore Project Topics on: Marketing of banking services / product in nigeria ( a case study of UBA bank)

ABSTRACT This study – investigated the marketing of banking services with it problems and prospects within the socio-economic environment Bank of Nigeria (Plc) as a case study. The main purpose was to find out the effectiveness of the marketing of banking services as it affects the bank itself and the banking industry, the customers welfare and... Continue Reading

ABSTRACT This study – investigated the marketing of banking services with it problems and prospects within the socio-economic environment Bank of Nigeria (Plc) as a case study. The main purpose was to find out the effectiveness of the marketing of banking services as it affects the bank itself and the banking industry, the customers welfare and... Continue Reading

ABSTRACT This study – investigated the marketing of banking services with it problems and prospects within the socio-economic environment Bank of Nigeria (Plc) as a case study. The main purpose was to find out the effectiveness of the marketing of banking services as it affects the bank itself and the banking industry, the customers welfare... Continue Reading

THE MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK OF NIGERIA PLS) ABSTRACT This study – investigated the marketing of banking services with it problems and prospects within the socio-economic environment Bank of Nigeria (Plc) as a case study. The main purpose was to find out the effectiveness of the marketing of banking services as... Continue Reading

MARKETING OF BANKING SERVICES IN NIGERIA A CASE STUDY OF THE UNITED BANK FOR AFRICAN PLC (UBA) ABSTRACT The banking sector in Nigeria is in a state of rapid change. The nature and rate of change is a function of local market competitive circumstance as well as willingness to change traditional behavior management of bank in Nigeria being tested by... Continue Reading

ABSTRRACT The banking sector in Nigeria is in a state of rapid change. The nature and rate of change is a function of local market competitive circumstance as well as willingness to change traditional behavior management of bank in Nigeria being tested by deregulation interest competition, New technology and the introduction of new products . This... Continue Reading

ABSTRRACT The banking sector in Nigeria is in a state of rapid change. The nature and rate of change is a function of local market competitive circumstance as well as willingness to change traditional behavior management of bank in Nigeria being tested by deregulation interest competition, New technology and the introduction of new products . ... Continue Reading

PROPOSAL DEPOSITS MOBILIZATION THROUGH MARKETING OF BANKING SERVICES Deposit mobilization is the bedrock of the present and future growth of all banks and marketing has been on essential element in the management of modern banking in Nigeria. In purpose of this study is to examine the growth of banking services and to analysis the marketing effect... Continue Reading

TABLE OF CONTENTS   Title page   Certification   Dedication   Acknowledgement Table of contents   CHAPTER ONE   Introduction Statement of problem Research question Objective of the study Research hypothesis   Significance / justification of the study Scope and limitation of the study Definition of the key term Organization plan of the study... Continue Reading

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY A bank is a financial institution licensed by a government. Its primary activities include borrowing and lending money. Banks no longer restricted themselves to traditional banking activities, but explored newer avenues to... Continue Reading

THE IMPACT OF INFORMATION TECHNOLOGY IN MARKETING PRODUCT AND SERVICES (A CASE STUDY OF ECO BANK ENUGU MAIN BRANCH) ABSTRACT This research work is an attempt to critically and exhaustively examine the pattern and functions of adaptation of information technology service and product industry. It is also aimed at making an in-depth analysis of how... Continue Reading

THE MARKETING OF BANKING SERVICES CASE STUDY FIRST BANK PLC CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY A bank is a financial institution licensed by a government. Its primary activities include borrowing and lending money. Banks no longer restricted themselves to traditional banking activities, but explored newer avenues to increase... Continue Reading

ABSTRACT This study Examined the role of product management in the marketing of bank service. Some of the objectives of this study were. 1.To find out the difficulties environment in the process of product management in first bank and 2.To determine, if the management of the bank product leads to increase product quality 3.To offer possible... Continue Reading

ABSTRACT  This study Examined the role of product management in  the marketing of bank service.  Some of the objectives of this study were. 1.To find out the difficulties environment in the process of product management in first bank and  2.To determine, if the management of the bank  product leads to increase product quality  3.To offer... Continue Reading

CHAPTER ONE 1.1      INTRODUCTION The fact that changes is inevitable in taste; style and desire for new things bring out the underlying factor of the need of continuous research in a product the result of product research is now being used in developing new products and modifying existing ones to ensure that the overall objectives of the... Continue Reading

THE IMPACT OF INFORMATION TECHNOLOGY (IT) IN MARKETING OF BANKING SERVICES (A CASE STUDY OF UBA BANK PLC) ENUGU ABSTRACT This research work looked at the impact of information technology in marketing of banking services and used U.B.A Bank as a case study. Specially, the study addressed the following issues. The performance of information... Continue Reading

ABSTRACT This research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine the impact of advertising in the marketing of banking services using Micro Finance Bank Plc Oko as a case study. As a matter of fact, financial industries are banks and other insurance firms. ... Continue Reading

TABLE OF CONTENTS DECLARATION .................................................................................................................. i APPROVAL ........................................................................................................................ ii DEDICATION... Continue Reading

\r\n\r\n ABSTRACT This research work titled \'The Effect or Marketing\r\nFinancial Services in Deregulated Nigerian Banking Industry\' was carried out in Lagos state, Nigeria because of its\r\npeculiarity and consideration as the seat of banks in Nigeria. A theoretical background and literate review focusing on\r\nmarketing in general, banking... Continue Reading

INTRODUCTION Integrated marketing communications (IMC); As defined by the American association of advertising Agencies, IMC is a concept f marketing communications planning that recognizes the added vale of a comprehensive plan evaluate the strategic roles of variety of communications displines for example, general advertising direct response,... Continue Reading

INTRODUCTION Integrated marketing communications (IMC); As defined by the American association of advertising  Agencies, IMC is a concept f marketing communications planning that  recognizes the added vale of a comprehensive plan evaluate the strategic roles of variety of communications displines for example, general advertising direct response,... Continue Reading

ABSTRACT  This study on “Co-operate Advertising as an effective promotional tool in the marketing of banking services, has tried to seek answers to the crucial question that plagues the memory of readers. Questions on how co-operate advertising acts as an effective promotional tool in the marketing of banking services, its values, and... Continue Reading

ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in... Continue Reading

ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in... Continue Reading

ABSTRACT  The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Although All States Trust... Continue Reading

ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Although All States Trust... Continue Reading

ABSTRACT Nigeria as an importance and first growing country in Africa has in recen years acquired most important role in the work economy. May banks a number of financial institution have taken their rightful place in Nigerian economy. This has resulted a change in test expectations and increasing sophistic cated of the populace. The effect of... Continue Reading

ABSTRACT Nigeria as an importance and first growing country in Africa has in recen years acquired most important role in the work economy. May banks a number of financial institution have taken their rightful place in Nigerian economy. This has resulted a change in test expectations and increasing sophistic cated of the populace. The effect of... Continue Reading

ABSTRACT Nigeria as an importance and first growing country in Africa has in recent years acquired most important role in the work economy. Many banks and a number of financial institution have taken their rightful place in Nigerian economy. This has resulted a change in test expectations and increasing sophisticated of the populace. The effect of... Continue Reading

ABSTRACT Nigeria as an importance and first growing country in Africa has in recent years acquired most important role in the work economy. Many banks and a number of financial institution have taken their rightful place in Nigerian economy.  This has resulted a change in test expectations and increasing sophisticated of the populace. The effect... Continue Reading