Explore Project Topics on: purchase intention

ABSTRACT  The purpose of this study was to assess customers’ perception and purchase intention  of coco wood furniture. The study was guided by the following objectives; to evaluate  customer’s perception of coco wood furniture with respect to functionality and  aesthetics. To identify the environmentally friendliness of coco wood chair... Continue Reading

ABSTRACT The study examines the concept of celebrity endorsement and repeat purchase intention amongst Glo service consumers. It sought to ascertain if there is a significant relationship between celebrity endorsement and repeat purchase intention amongst Glo service... Continue Reading

Background to the Study Mobile phones these days have been replaced with the ‘smartphone’ since the mobilephones provide higher connectivity and computing power compared to the old mobile phone. Besides the fundamental capabilities of mobilephones to make voice calls, video calls, text messages, and MMS, they have also been repositioned as the... Continue Reading

Background to the Study Mobile phones these days have been replaced with the ‘smartphone’ since the mobilephones provide higher connectivity and computing power compared to the old mobile phone. Besides the fundamental capabilities of mobilephones to make voice calls, video calls, text messages, and MMS, they have also been repositioned as the... Continue Reading

ABSTRACT The importance of employees in every organization cannot be over-emphasized. Hence this study focused on Job Satisfaction and Employee’s Job Turnover Intention. The study was carried out in order to find out the relationship between Job Satisfaction and Employee’s Job Turnover... Continue Reading

TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of the Research Problem 1.3 Objectives of the study 1.4 Research Questions 1.5 Statement of the research hypothesis 1.6 Significance of the study 1.7 Scope of the Study 1.8... Continue Reading

ABSTRACT Studies on organisations have focused on restructuring as strategic response to increased competitive pressure of globalization and the need to be more efficient. The effectiveness of restructuring depends on the influence of work attitude and behaviour (Job Satisfaction (JS), Organisational Commitment (OC) and Turnover Intention (TI)) of... Continue Reading

ABSTRACT Studies on organisations have focused on restructuring as strategic response to increased competitive pressure of globalization and the need to be more efficient. The effectiveness of restructuring depends on the influence of work attitude and behaviour (Job Satisfaction (JS), Organisational Commitment (OC) and Turnover Intention (TI)) of... Continue Reading

ABSTRACT Studies on organisations have focused on restructuring as strategic response to increased competitive pressure of globalization and the need to be more efficient. The effectiveness of restructuring depends on the influence of work attitude and behaviour (Job Satisfaction (JS), Organisational Commitment (OC) and Turnover Intention (TI)) of... Continue Reading

ABSTRACT For most graduates of tertiary institutions in Nigeria, Government is still the most attractive employer of labour. However, economic reforms over the last years have seen the civil service cut in size  and the majority of graduates remain unemployed which poses a critical problem to the country both economically and socially. In an... Continue Reading

Internet of Things has been described as a system of related computing devices, machines, animals or people that are provided with unique identifiers to capture and transfer data over a network without requiring human intervention or human-to-computer interaction. It has been used in several fields such as surveillance, tracking and weather... Continue Reading

ABSTRACT For most graduates of tertiary institutions in Nigeria, Government is still the most attractive employer of labour. However, economic reforms over the last years have seen the civil service cut in size and the majority of graduates remain unemployed which poses a critical problem to the country both economically and socially. In an impact... Continue Reading

ABSTRACT This study provides understanding of entrepreneurial intention of undergraduates. It reports findings from qualitative data retrieved from self-administered questionnaires to final year students of Usmanu Danfodio University Sokoto that were selected through random sampling. Analytical techniques used include frequency, percentages and... Continue Reading

IN ENUGU METROPOLIS CHAPTER ONE   INTRODUCTION 1.1     BACKGROUND OF THE STUDY This study is more concern on the S IN ENUGU METROPOLIS.  Rightly, from the time immemorial, there had been several cases of the purchase of different brand... Continue Reading

(A Case Study of Nestle Milo Nig Plc) TABLE OF CONTENT Title Page                                                                                          i... Continue Reading

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Marketing is the link between a societies need and it’s porttern of industrial response. This implies that the success and future growth of any organization will depend largely upon the acceptability of its products or services by it potential customers. The recent difficult economic... Continue Reading

ABSTRACT The purpose of the study was to investigate the influence motivation has on teachers’ work  performance and turnover intentions at Ohwimase M/A Basic ‘B’ School, with the view of  revealing the importance of motivating teachers in gearing towards good work performance  and improvement in pupils’ achievement.  The study... Continue Reading

ABSTRACT This research work examined Human Resources Management Practices as Determinant of Job Satisfaction and Turnover Intention among Employees’ of Dataflex Nigeria Limited. The specific objectives were to examine the impact of performance appraisal on employee job satisfaction in Dataflex Nigeria Limited, to investigate the significant... Continue Reading

ABSTRACT This research work examined Human Resources Management Practices as Determinant of Job Satisfaction and Turnover Intention among Employees’ of Dataflex Nigeria Limited. The specific objectives were to examine the impact of performance appraisal on employee job satisfaction in Dataflex Nigeria Limited, to investigate the significant... Continue Reading

ABSTRACT The purpose of the study was to investigate the influence motivation has on teachers’ work performance and turnover intentions at Ohwimase M/A Basic ‘B’ School, with the view of revealing the importance of motivating teachers in gearing towards good work performance and improvement in pupils’ achievement. The study employed... Continue Reading

EFFECT OF INTERNET ADVERTISING ON CONSUMERS\' PURCHASE DECISION (A STUDY OF JUMIA ONLINE STORES IN LAGOS) ABSTRACT The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have considered the factors that influence online... Continue Reading

ABSTRACT This study on the effect of the New Procurement focused on Imo State Ministry of Health Owerri in Imo State. The study used survey design technique. The population of the study consisted of 88 staff from the three divisions in the ministry while Yaro Yamene formular was used to determine the sample size. Both primary and secondary sources... Continue Reading

IMPACT OF INTERNET ADVERTISING ON CONSUMERS\' PURCHASE DECISION ABSTRACT The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have considered the factors that influence online buyer\'s decision when Nigeria is... Continue Reading

ABSTRACT This study critiques the tile hire purchase Act 2009 of Uganda, by examining its various provisions m conjunction with the Hire Purchase Regulations of Uganda 2012; however, all this critical .tralysis will be based on the comparison of the Uganda lire Purchase Act 2009 with the Kenya Hire Purchase Act 51lfl. t~1d the purpose for 1ihis... Continue Reading

CHAPTER ONE  INTRODUCTION 1.1 BACKGROUND TO THE STUDY Product is a combination of tangible and intangible goods and services offers to a customer for sale. It is any idea, method, information, service or object created as a result of a process and serves a need or satisfies a want (Mazhar, Daud, Bhutto & Mubin, 2015) Consumers are very fond of... Continue Reading

ABSTRACT The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis. The objective of the study or research was: i.To find out why the foreign processed brand is preferred and the problems militating against it. ii.To ascertain why the less privilege go for the locally processed brands. iii.To find out why people... Continue Reading

CHAPTER ONE BACKGROUND OF THE STUDY 1.1INTRODUCTION: Every day consumers buy things. Consumers exchange their money for goods and services, for their own use and for the use of their families: Consumers choose things they think will meet their needs on a day-to-day basis, and they occasionally make buying decisions which will affect their lives... Continue Reading

ABSTRACT The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis. The objective of the study or research was: i. To find out why the foreign processed brand is preferred and the problems militating against it. ii. To ascertain why the... Continue Reading

CHAPTER ONE BACKGROUND OF THE STUDY 1.1    INTRODUCTION: Every day consumers buy things. Consumers exchange their money for goods and services, for their own use and for the use of their families: Consumers choose things they think will meet their needs on a day-to-day basis, and they occasionally make buying decisions which will affect their... Continue Reading

ABSTRACT The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis. The objective of the study or research was: i.To find out why the foreign processed brand is preferred and the problems militating against it. ii.To ascertain why the less privilege go for the locally processed brands. iii.To find out why people... Continue Reading