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ABSTRACT Research has become an important dimension of marketing. A country like Japan, noted for its technological feats and superior quality products, has attained its position through research. In Japan marketing research has been out in the forefront of business operations. But in Nigeria, the story is different. Most organizations in the... Continue Reading
CHAPTER ONE INTRODUCTION Background of the study In human society, they are many organic sections and they are goals oriented. These goal and objectives could be achieved through information. A major consideration for marketing managers is the problem of getting information in such a way that organization achieves their goals. Heskett, J. L.... Continue Reading
ABSTRACT  Research has become an important dimension of marketing. A country like Japan, noted for its technological feats and superior quality products, has attained its position through research. In Japan marketing research has been out in the forefront of business operations. But in Nigeria, the story is different. Most organizations in the... Continue Reading
(A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC) ABSTRACT This project is aimed at the design and implementation of software package for use in the research of marketing Department in marketing research information system of N.B.C PLC Enugu. This is intended to store all relevant... Continue Reading
OF PEUGEOT AUTOMOBILE NIGERIA LIMITED (PAN) KADUNA ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  This research... Continue Reading
ABSTRACT Multi Level Marketing is a very popular business model in the Western countries. It is a kind of hybrid of the method of distribution of goods and the method of building a sales network. It is one of the safest (carries a very low risk) ways of conducting a business activity. The... Continue Reading
ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed,... Continue Reading
ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed,... Continue Reading
ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions. In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed,... Continue Reading
ABSTRACT This project looks at the impact of marketing information system on decision making in an organization, case study of Coca-Cola Plc Benin City. The research highlights the need for the company to efficiently and effectively manager it’s information network adequately for the overall profitability of the firms. The researcher adopted... Continue Reading
ABSTRACT  This study is to identify the impact of Advertising  on the marketing Global system for mobile (G.S.M) Communication  in Enugu a case study of MTN Nigeria Communication Limited. The main purpose of this research among others is to know the important and benefit of advertising to the general public such as those in the top position... Continue Reading
ABSTACT Email and Newsletters is by far the most popular way for businesses to stay in touch with existing customers and new prospective customers. By providing valuable information and updates based on their interests, email can help build a relationship between the organization and the customer. This research work will set-up a functioning... Continue Reading
  CHAPTER ONE INTRODUCTION 1.0 Introduction Today’s world of business is characterized by the wave of information technology. Seeking information about your environment and competitors is vital for business survival. No one single variable can guarantee success, but rather will contribute to overall organization performance. Information leads... Continue Reading
ABSTRACT The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and quoted in the text to get the fact of what the study is all about. Samples were taken from the population and using the random sampling techniques.... Continue Reading
DESIGN AND IMPLEMENTATION OF COMPUTER BASED MARKETING INFORMATION SYSTEM (A CASE STUDY OF GUNIESS NIG. PLC) ABSTRACT Most marketing, production, and manufacturing firms have the basic problem of information flow between the various departments within the organization. This research is intended to highlight the role of a computerized marketing... Continue Reading
ABSTRACT This research set out to study the management of channel system in Petroleum products marketing industry in Enugu state of Nigeria and specifically inquired into the major causes, of incessant petroleum products scarcity always witnessed in the state.  The study also looked into various benefits that accrue form using the channel system... Continue Reading
CHAPTER ONE INTRODUCTION 1.0 Introduction Today’s world of business is characterized by the wave of information technology. Seeking information about your environment and competitors is vital for business survival. No one single variable can guarantee success, but rather will contribute to overall organization performance. Information leads to... Continue Reading
ABSTRACT In the history of marketing, customers/ consumers are the main subject. Marketing information system is that which firms used to identify their customer’s needs and go satisfy them profitably. This research work made to understanding... Continue Reading
: (A STUDY OF MTN NIGERIAN COMMUNICATION LIMITED) ABSTRACT This study is to identify the impact of Advertising on the marketing Global system for mobile (G.S.M) Communication in Enugu a case study of MTN Nigeria Communication Limited. The main... Continue Reading
Most marketing, production, and manufacturing firms have the basic problem of information flow between the various departments within the organization. This research is intended to highlight the role of a computerized marketing information system in Guinness (Nig) Plc Compare to the manual system of marketing. To identify the various problems... Continue Reading
ABSTRACT This particular research is a study of clear understanding of distribution system in the marketing of consumer goods and factors that affect their achievement. Distribution system is believed to play a prominent and significant role in attainment of company’s sales and objectives. This approach helps producers achieve marketing tasks... Continue Reading
THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT (A CASE STUDY OF AKARAKA INDUSTRY PLC . ABSTRACT Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify their customer needs and go to satisfy them... Continue Reading
Table of Content Contents Pages Approval Page of Project proposal .............................................................................................i Table of Content ........................................................................................................................ii Lists of... Continue Reading
ABSTRACT This particular research is a study of clear understanding of distribution system in the marketing of consumer goods and factors that affect their achievement. Distribution system is believed to play a prominent and significant role in attainment of company’s sales and objectives. This approach helps producers achieve marketing tasks... Continue Reading
Table of Content Contents Pages Approval Page of Project proposal .............................................................................................i Table of Content ........................................................................................................................ii Lists of... Continue Reading
Most marketing, production, and manufacturing firms have the basic problem of information flow between the various departments within the organization.   This research is intended to highlight the role of a computerized marketing information system in Guinness (Nig) Plc Compare to the manual system of marketing. To identify the various problems... Continue Reading
ABSTRACT Most marketing, production, and manufacturing firms have the basic problem of information flow between the various departments within the organization. This research is intended to highlight the role of a computerized marketing information system in Guinness (Nig) Plc Compare to the manual system of marketing. To identify the various... Continue Reading
ABSTRACT Most marketing, production, and manufacturing firms have the basic problem of information flow between the various departments within the organization. This research is intended to highlight the role of a computerized marketing information system in Guinness (Nig) Plc Compare to the manual system of marketing. To identify the various... Continue Reading
RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE ( A CASE STUDY OF NIGERIA BOTTLING COMPANY) ABSTRACT Relevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria Bottling Company (NBC) Owerri a case study, special interest is cede on the view... Continue Reading
ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading